Steal Your Sunshine

COVID-19 can steal your sunshine this summer.

Our challenge
There is a clear drop off in seeking-care & COVID-19 treatment rates during the summer, due to a large misconception that COVID doesn’t come around in the warmer seasons. But COVID-19 can steal your sunshine this summer. 😉

The idea
Leveraging the one-hit-wonder by LEN, Steal My Sunshine, and UGC content, let’s drive awareness of prescription medications for COVID-19 treatments & help you get back to your summer plans.

Shots from Social

Madison Square Garden OOH

Creative
Jeromie Misenheimer
Justin Reed
Chad Martin
Tessa Cohen
Madi Marchak

Post House
The Pub