Steal Your Sunshine

COVID-19 can steal your sunshine this summer.

Our challenge
There is a clear drop off in seeking-care & COVID-19 treatment rates during the summer, due to a large misconception that COVID doesn’t come around in the warmer seasons. But COVID-19 can steal your sunshine this summer. 😉

The idea
Leveraging the one-hit-wonder by LEN, Steal My Sunshine, and UGC content, let’s drive awareness of prescription medications for COVID-19 treatments & help you get back to your summer plans.

Shots from Social

Madison Square Garden OOH

Creative
Jeromie Misenheimer, EVP CD
Justin Reed, SVP CD
Chad Martin, CD
Tessa Cohen, SAD
Madi Marchak, SCW

Post House
The Pub