Hack Your Winter
Don’t let COVID be the one curveball this winter you can’t handle.
Our challenge
COVID-19 has been around the block (and back again), to the point consumers are officially exhausted from hearing about it. We need to educate and motivate consumers to seek treatment during the winter season when no one bothers to differentiate between seasonal respiratory viruses.
The idea
Leveraging Montell Jordan’s biggest hit, This is How We Do It, and UGC content, let’s drive awareness of prescription medications for COVID-19 treatments that can help you keep your flow during the winter hustle and bustle.
Shots from Social
Madison Square Garden OOH
Creative
Jeromie Misenheimer
Chad Martin
Andrew Halliday
Tessa Cohen
Madi Marchak
Post House
The Pub
