Salt Swimwear

Brand identity + art direction exploration

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Salt plays with color and texture, giving every piece a hand-crafted, one-of-a-kind feel. 

Our visuals lean towards sun-kissed nostalgia. Loose crops, natural light, and movement in every shot. All about capturing what feels effortless and full of life. Typography follows suit. Playful yet grounded, and a little flirty without trying too hard. 

Dive deeper into our brand below.

Image credits
All imagery credited to original creators. Used conceptually for portfolio demonstration.