If it’s COVID, PAXLOVID.
COVID-19 isn’t the same as it used to be.
Our challenge
Despite high awareness of COVID-19, many hesitate to seek treatment promptly. The key is to encourage confidence in seeking care at the first sign of symptoms.
The idea
Let’s go camping! Ken tests positive for COVID-19 right before his big family camping trip — but that doesn’t stop them. In our spot, we show how they turned lemons into lemonade by pivoting their plans and bringing the campsite experience home.
Shots from social
Creative
Jeromie Misenheimer, EVP CD
Marc Lucas, VP CD
Chad Martin, CD
Andrew Halliday, ACD
Tessa Cohen, AD
Director
Ben Quinn
Photographer
Brett Nadal
Post House
Harbor Picture Company
