Ditch the Drama Llama

Dramamine is #1 in the category for motion sickness. Their Nausea Ginger Chews are not… yet.

Our challenge
Dramamine is #1 in the category for motion sickness and well-known in the travel category, but consumers don't know about their Nausea Ginger Chews line that helps prevent more broad symptoms of nausea associated with non-travel symptoms. Make Dramamine synonymous with anti-nausea.

The idea
From nervous first dates to motion sick car rides, the Drama Llama is constantly following you around and showing up in the most inconvenient of times. Good thing when you take Dramamine, you can silence your inner drama and Ditch the Drama Llama of Nausea.

The solution
No more drama, with Dramamine.

Our results
31.2+ million impressions

Creative
Inger Tanderup, ECD
Kristin Zuccarini, CD
Amanda McCafferty, ACD
Uriel Velasco, Sr. AD
Hailey Padgett, Sr. AD
Mitch Hanson, CW
Tessa Cohen, Associate AD
Sam Centerbar, Associate CW

Strategy
Yisha Zhang
Miriam Gavin

Producer
Elise Garber

Our movie star
Cusco, the llama