Ditch the Drama Llama
Dramamine is #1 in the category for motion sickness. Their Nausea Ginger Chews are not… yet.
Our challenge
Dramamine is #1 in the category for motion sickness and well-known in the travel category, but consumers don't know about their Nausea Ginger Chews line that helps prevent more broad symptoms of nausea associated with non-travel symptoms. Make Dramamine synonymous with anti-nausea.
The idea
From nervous first dates to motion sick car rides, the Drama Llama is constantly following you around and showing up in the most inconvenient of times. Good thing when you take Dramamine, you can silence your inner drama and Ditch the Drama Llama of Nausea.
The solution
No more drama, with Dramamine.
Our results
31.2+ million impressions
Creative
Inger Tanderup
Kristin Zuccarini
Amanda McCafferty
Uriel Velasco
Hailey Padgett
Mitch Hanson
Tessa Cohen
Sam Centerbar
Strategy
Yisha Zhang
Miriam Gavin
Producer
Elise Garber
Our movie star
Cusco, the llama
